Customer Experience

customerExperience-900x413Customer experience is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer’s attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service. It is measured by the individual’s experience during all points of contact against the individual’s expectations. So why is one’s customer experience important, a positive experience can improve customer loyalty and increase sales/revenue.

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Innovating Marketing Client Judi Jai sits down with

Reinventing Your Brand After Being a Reality TV Star

Judi Jackson Bad Girls Club - How She Made ItBad Girls Club Star Judi Jackson Shares What’s Next in This New Chapter of Her Life

I’ve always wondered what it’s like to be on reality television.

Does it get annoying to have cameras following you around? What’s real? What’s not real?

Better yet, how much of YOU do you really get to be? (Because let’s face it, television is still television and many times the ‘character’ you portray” may really not be who you REALLY are. )

My biggest interest, however, relates to branding. What happens when you want to move on? How do you reinvent yourself beyond the typecast of “reality TV star?”

Recently, I chatted with Judi Jackson, a former cast member on Oxygen’s Bad Girls Club. I was really interested in getting some of these questions answered.

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Judi Jai “Oxygen Network” Reality Star Releases Her First Book June 11, 2015 “FOU”

Judith Camille Jackson, better known as Judi the “Voodoo Vixen” from Oxygen Network’s “Bad Girls Club Season 7, is releasing a new book “FOU” on June 11, 2015, a romantic thriller.

Houston, TX — (ReleaseWire) — 05/19/2015 –Judith Camille Jackson, better known as Judi the “Voodoo Vixen” from Oxygen Network’s “Bad Girls Club Season 7, is releasing a new book “FOU” on June 11, 2015.

The romantic thriller takes place in the swamps of Louisiana, where black magic and paranormal behavior are the norm. “FOU” tells the story of two best friends connected because of their Telekinesis, downloador as some refer to as “Voodoo.” The two friends have a special connection and when one of the friends falls in love the other friend brews up a roué a black magic to get her friend back. This is one of the first books written by Judi as she evolves into the next phase in her career. Because of Judi’s big heart and the recent death of the mother all proceeds from the sale of the book will be donated to Lung Cancer Awareness. On March 1, 2015 Judi lost her mother to Lung Cancer and through the donation of the proceeds of the book would like to help with finding a cure to this horrible disease. Judi has always given back to the community through her charitable works and donations with “LaRabida’s Children’s Hospital” based out of Chicago, which helps children with Sickle Cell Disease (if you would like to make a donation please visit

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