Blog Archives

Innovating Marketing & Management Announces New Client, Atlanta Braves 3rd Base Coach Bo Porter

Today Innovating Marketing & Management announced the firm had been selected to execute the strategic marketing and public relations for Bo Porter, Atlanta Braves 3rd Base Coach & Real Excellence Inc. Founder & President.

Bo Porter is a20 plus year veteran in the MLB industry, as well as a successful entrepreneur of the business conglomerate Real Excellence Inc. As an MLB professional, Bo has worked as a Player, Coach, Manager and Network Analyst. Bo began his MLB career in 1993 with the Chicago Cubs and since his inception has played for the Oakland Athletics and Texas Rangers. In 2005 Bo landed his first coaching position for the Florida Marlins, and would later work with the Arizona Diamondbacks and Washington Nationals. In September of 2012 Bo would further climb the ladder in the MLB arena being named the manager of the Houston Astros. Bo served as the Houston Astros manager for 2013 and 2014 seasons. Bo is currently the 3rd Base Coach for the Atlanta Braves. A position he’s held since 2015.

Read more

The latest Innovation on the Facebook platform: What do the new Facebook features mean for your brand?

Recently Facebook launched its reaction feature, which is an extension of the like button, on February 24, 2016. The new Facebook reaction feature roll out included 5 additional features in the form of emoji’s that mean the following; Love, Haha, Wow, Sad & Angry. While the feature selections will still be counted as likes, the feature will give brands targeted feedback from their audience. According to Facebook, the reaction feature is meant to provide users with more options to react to posts where “liking” doesn’t seem appropriate or doesn’t convey the right message.

Facebook

Read more