1. Instant Exposure for Brand, Event or Service
Once a press release is made live via a major distribution channel it is sent to all major media outlets and is searchable on the internet. With proper keywords, title tags and meta-descriptions, the press release can be found immediately on the internet.
The Marketing Mix was a concept first coined by Neil Borden, the president of the American Marketing Association in 1953 and consisted of 4 P’s; price, product, promotion and place which are areas of focus in a marketing plan. With changes in technology the marketing mix concept has evolved, it still consists of the 4P’s (Product, Price, Promotion and Place); however the promotion methods have grown. The below methods have been identified by experts as the latest trends in the marketing mix:
Is your business ready for Black Friday? 5 Simple Black Friday Marketing Tips
Every year on the Friday following Thanksgiving, we partake in what is known as “Black Friday.” Companies offer amazing deals for one-day and people flock to the malls from far and wide to partake. In 2014 e-commerce businesses that offered “Black Friday deals,” saw in increase of 23% in sales in comparison to the rest of the year. Comscore—a leading internet technology company that provides digital analytics—stated that e-commerce spending rose 32 percent on Thanksgiving Day, to $1.01 billion and had a 26 percent gain to $1.5 billion on Black Friday. Is your business ready for Friday? Here are 5 tips to help you market your business for “Black Friday”
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