MAY 16, 2015

When one door closes, another will open.

There’s this saying that made up that I think is important for anyone who wants to launch their own small business.

It is: Use other people’s experiences to help you craft your own unique story.

What does that mean? I’m not saying that you should try to copy or emulate someone else’s blueprint. However, I do believe there is power in learning about the challenges (and successes) that others who have come before you have endured.

Launching a business (or building a personal brand) can be an extremely daunting task, but understanding how others navigated those treacherous waters can serve as inspiration (and a guidance) for the less experienced.

In today’s post, I spoke with entrepreneur and marketing expert, Latoya Hurly, CEO and founder of Houston-based firm Innovating Marketing and Management. After working in the corporate world, Latoya decided to take a leap of faith and launch her own small business. Along the way she learned many things about being an entrepreneur, running a business, and building her personal brand.