Email Marketing – Too much information versuses just enough
Finding the perfect balance between too much information versuses just enough is not always an easy task. Emails! Emails can inspire, engage, or excite your potential customers but also can have adverse effects and deter potential customers from your brand. Creating an effective email marketing campaign will make the difference in gaining a new customers or your email permanently being routed to a spam box. Not every campaign will be successful; however the goal is to learn from your mistakes and building upon the results.
Some helpful tips to create an effective marketing campaign
- Don’t Spam
Make your subject line relevant to the topic. The last thing a customer wants to do is open an email to discover they’ve been deceived about the emails content. Also 1 effective email is much better than 50 ineffective email, more is not always better.
Read more