Why get a Targeted Press Release?
1. Instant Exposure for Brand, Event or Service
Once a press release is made live via a major distribution channel it is sent to all major media outlets and is searchable on the internet. With proper keywords, title tags and meta-descriptions, the press release can be found immediately on the internet.
2. Increased Traffic to your Website
Relevant subject matter and embedded links, article posts or ads will draw visitors to your website.
3. Increased Sales
With the increase in traffic to your website, there should be a corresponding amount of conversions to sales (sale of your product or service).
4. SEO (Search Engine Optimization) Benefits
Press releases should contain keywords related to your subject or service. Make sure that any tags point to your subject as well. The subject’s relevant keywords and tags will make your press release article searchable for others on the internet.
5. Improved Branding Online
Over time, a well-conducted and consistent PR campaign will help with branding.
6. Press Releases are a Great Marketing Addition
Press releases are a great way for a brand to add to their marketing and promotional campaigns. It is a medium that is controlled by the terms of “message” and “target audience”.
7. Press Releases Create Backlinks to Your Website
Well-written, strategically placed press releases create backlinks to a brands website. The number of back links will eventually increase the page rank with major search engines.
8. Press Releases are Industry Specific with Location Targeting
Press release distribution sites are now set up based on industry types (such as Arts & Entertainment) and geographic locations. This unique targeting improves the chances that the message will be read by the brand’s particular target audience.
9. Press Release are distributed to Blogs and other relevant News Sites
Press releases also are distributed and read by blogs and news websites. This form of distribution will increase the brand’s overall reach and may potentially open up opportunities for additional exposure.
10. Press Releases Can Provide Worldwide Reach
