Blog Archives

Innovating Marketing & Mgmt Introduces the La Bella Elise Annual Anniversary Event

On May 21st, 2016, La Bella Elise will host their Anniversary Event: Women’s Empowerment Series

Media Relations and Event Management

*For Immediate Release*

girl-glasses-shades-stars-sunglasses-Favim.com-151630La Bella Elise is once again putting together the stores annual anniversary event, and this year the event will focus on #Girlpower and empowering other women entrepreneurs. The event will provide a shopping experience for guests, live performances from female pop artists and honor one rockstar in the community with a Humanitarian award. The La Bella Elise Anniversary Event will take place on Saturday May 21st, 2016 from 6-10 PM, at Gage Lounge 2600 Travis St. Houston, TX 70006.

Read more

Email Marketing – Too much information versuses just enough

Finding the perfect balance between too much information versuses just enough is not always an easy task. Emails!  Emails can inspire, engage, or excite your potential customers but also can have adverse effects and deter potential customers from your brand. Creating an effective email marketing campaign will make the difference in gaining a new customers or your email permanently being routed to a spam box. Not every campaign will be successful; however the goal is to learn from your mistakes and building upon the results.

email_marketing

Some helpful tips to create an effective marketing campaign

  1. Don’t Spam

Make your subject line relevant to the topic. The last thing a customer wants to do is open an email to discover they’ve been deceived about the emails content. Also 1 effective email is much better than 50 ineffective email, more is not always better.

Read more

Why get a Targeted Press Release?

Press_Release1. Instant Exposure for Brand, Event or Service

Once a press release is made live via a major distribution channel it is sent to all major media outlets and is searchable on the internet.  With proper keywords, title tags and meta-descriptions, the press release can be found immediately on the internet.

Read more